New York University, School of Continuing and Professional Studies
George H. Heyman, Jr. Center for Philanthropy and Fundraising, New York, NY
September 23 – October 14, 2010
To help your organization flourish, you need to know how to identify, research, cultivate, and track donors. During this course you will learn how to use free and cost-effective research tools to evaluate a prospect’s ability and inclination to give; and how to store, retrieve, and disseminate information. Topics such as donor confidentiality and other ethical and legal issues will also be covered. You will also learn about prospecting for new donors. Basic skills in internet and MS Word, and a command of written English required.