Saturday, September 25, 2010

Presenters:
Janet Harris, Vice President of Development, The International Rescue Committee.
Poonam Prasad, Founder and President, Prasad Consulting and Research

In 1999, Janet teamed up with Poonam while conducting a study for the IRC. They recommended against mounting a campaign because its fundraising function seemed immature and its mission too remote for donors to embrace. Nevertheless, the campaign launched with both Janet and Poonam on board. Overcoming the predicted obstacles as well as losses in leadership, 9/11, the dot com bubble and the current downturn, it recently concluded with $110 million raised. This case study shows how thoughtful research, creativity and determination can beat the odds.