Prasad Consulting & Research


Prospect Development

+ Strategy

Prasad Consulting & Research enables nonprofit organizations to maximize their income by raising major and capital gifts.

Since 1989, the firm has counseled more than 100 charities -- with operating budgets ranging from $50,000 to $2.5 billion -- throughout the country and around the world.

With giving by individuals remaining the greatest driver of nonprofit growth, the importance of understanding the capacity and interest of your individual donors and prospects continues to be critical to the success of every type of nonprofit.

Poonam Prasad
Founder and President

Let's Chat.

Contact us for more information about our services and how we can help you make a difference in our world.


Wednesday, October 16, 2019
12:30 - 2:30 pm EDT
AFP webinar and on-site discussion: Getting the Board Onboard
Enthusiastic, dedicated and full Board involvement is essential for success fundraising. Board members may be nervous about fundraising – not because they cannot do it, but because they didn’t hear about it during recruitment, never learned how to do it and think they will make enemies of their friends if they ask. In a webinar led by Robbe A. Healey, MBA, NHA, ACFRE, followed by an on-site discussion moderated by Poonam Prasad, participants will review best practice board roles and responsibilities, examine a framework for assessing the type(s) of resistance the organization must address, and then use the framework to draft an action plan to address and overcome the resistance! Click here to register!

Thursday, October 17, 2019
New York Hilton, Midtown
The 74th annual Alfred E. Smith Foundation Dinner
Named after the first Roman Catholic presidential candidate, the dinner raises funds to support the neediest children in the New York area, regardless of race, creed, or color. Each year, luminous guest speakers have stepped from the world stage to honor and entertain audiences with their light humor and political savvy. The event is also aired live around the country and the world.

Wednesday, November 6th, 2019
6:00 pm - 8:00 pm
National Philanthropy Day
Join the Association of Fundraising Professionals for an evening celebrating inspiring leaders and nonprofit trailblazers in New York and throughout the world, and the power of inspirational stories to motivate generosity.

Thursday, November 7th, 2019 - Tuesday, February 11, 2020
6:00 pm - 8:00 pm
2020 Election Cycle and Nonprofits
This winter, the Nonprofit Management Master’s Program at Columbia University will be presenting a series of six workshops on the important role election cycles play in the nonprofit sector. The events are designed to be in real time at important junctures of the 2020 election cycle, led by experts in nonprofit policy and advocacy. The first of this series, “The 2020 Election Cycle & the Nonprofit Organization: Intersections and Opportunities,” will take place on Thursday, November 7, 2019.

For more information, click here.

Latest News

With nearly 2,000 attendees Fundraising Day 2019 is A Success!

Research Track Co-Chairs George Hartman and Poonam Prasad want to send a big THANK YOU to all of our attendees!
Research Track speaker handouts are available on
the FRDNY website.
Also check out this article about Sree Sreenivasan’s session written by The NonProfit Times.

The widely-requested Recording: 

Charitable giving in the United States has been on the decline since the 2008 economic crisis. Though giving in dollars is increasing, the number of Americans that donate and volunteer is dropping at a significant rate. Want to learn more? Check out the Morning and Afternoon session live-streamed recordings of the the Panel Discussion at The Foundation Center The Future of Philanthropy: Thriving in a World of Change.

Breaking News from Sinop Kale Excavations:

Exciting developments in the last few months have brought Sinop Kale Excavations several steps closer to uncovering the magnificent center of the Classical city of Sinope on the Black Sea coast of north central Turkey. Check out the project's Facebook page here for more information!


research & strategy Development

PCR uses its expertise in research and strategy development from crafting solicitation strategies to maximize ask levels and identify the best people to make the approach to setting up and building major gift programs, capital and special campaigns, and design and implement fund-raising programs for new nonprofits.
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PCR conducts audits of research departments and development offices to determine if current staffing levels, skills, organizational structures and resources are maximizing the organization’s revenues and are adequate for a capital campaign. 
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staff & board training

The firm provides training to an organization’s staff to improve the scope and reliability of information discovered. This includes making recommendations on the use of new resources, such as database screening, and other online research services. 
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Case Studies


PCR was hired to ramp up the organization’s individual giving program by assessing its research needs and providing counsel on all aspects of the program. 
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PCR was hired to conduct an audit of the development department’s research operations to assess its readiness to support fundraising efforts for an upcoming capital campaign. 
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Sinop kale excavations, turkey

PCR was hired to design and implement a fund-raising program to raise private funds for an archaeological excavation in Turkey, co-directed by two American archaeologists. 
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