Prasad Consulting & Research


Prospect Development

+ Strategy

Prasad Consulting & Research enables nonprofit organizations to maximize their income by raising major and capital gifts.

Since 1989, the firm has counseled more than 100 charities -- with operating budgets ranging from $50,000 to $2.5 billion -- throughout the country and around the world.

With giving by individuals remaining the greatest driver of nonprofit growth, the importance of understanding the capacity and interest of your individual donors and prospects continues to be critical to the success of every type of nonprofit.

Poonam Prasad
Founder and President

Let's Chat.

Contact us for more information about our services and how we can help you make a difference in our world.


Tuesday, May 21, 2019
5:30 PM - 7:30 PM
WiD Members-Only Presentation of Women Give 2019
Temple Emanu-El 1 E 65th Street New York, NY 10065

Friday, May 31, 2019
6:30 PM - 11:00 PM
The Family and Children’s Agency IMAGINE Gala
The Tokeneke Club (map)

Friday, June 14, 2019
8:45 AM - 4:00 PM
Fundraising Day in New York 2019
New York Marriott Marquis
1535 Broadway New York, New York 10036

Latest News

Fundraising Day 2019 is just around the corner!

Prasad Consulting & Research is thrilled to share that Poonam Prasad and George Hartman will once again co-chair the Research Track at Fundraising Day in New York 2019. Join us on June 14th at the New York Marriott Marquis for the premier east coast conference on philanthropy. 

You won't want to miss this!
Visit the FRDNY website to learn more and register

The widely-requested Recording: 

Charitable giving in the United States has been on the decline since the 2008 economic crisis. Though giving in dollars is increasing, the number of Americans that donate and volunteer is dropping at a significant rate. Want to learn more? Check out the Morning and Afternoon session live-streamed recordings of the the Panel Discussion at The Foundation Center The Future of Philanthropy: Thriving in a World of Change.

Breaking News from Sinop Kale Excavations:

Exciting developments in the last few months have brought Sinop Kale Excavations several steps closer to uncovering the magnificent center of the Classical city of Sinope on the Black Sea coast of north central Turkey. Check out the project's Facebook page here for more information!


research & strategy Development

PCR uses its expertise in research and strategy development from crafting solicitation strategies to maximize ask levels and identify the best people to make the approach to setting up and building major gift programs, capital and special campaigns, and design and implement fund-raising programs for new nonprofits.
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PCR conducts audits of research departments and development offices to determine if current staffing levels, skills, organizational structures and resources are maximizing the organization’s revenues and are adequate for a capital campaign. 
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staff & board training

The firm provides training to an organization’s staff to improve the scope and reliability of information discovered. This includes making recommendations on the use of new resources, such as database screening, and other online research services. 
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Case Studies


PCR was hired to ramp up the organization’s individual giving program by assessing its research needs and providing counsel on all aspects of the program. 
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PCR was hired to conduct an audit of the development department’s research operations to assess its readiness to support fundraising efforts for an upcoming capital campaign. 
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Sinop kale excavations, turkey

PCR was hired to design and implement a fund-raising program to raise private funds for an archaeological excavation in Turkey, co-directed by two American archaeologists. 
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