Prasad Consulting & Research


Prospect Development

+ Strategy

Prasad Consulting & Research enables nonprofit organizations to maximize their income by raising major and capital gifts.

Since 1989, the firm has counseled more than 100 charities -- with operating budgets ranging from $50,000 to $2.5 billion -- throughout the country and around the world.

With giving by individuals remaining the greatest driver of nonprofit growth, the importance of understanding the capacity and interest of your individual donors and prospects continues to be critical to the success of every type of nonprofit.

Poonam Prasad
Founder and President

Let's Chat.

Contact us for more information about our services and how we can help you make a difference in our world.


Wednesday, November 13th, 2019
1:00 pm - 2:00 pm
Webinar: Let’s Get Engaged! Creating an Engagement Score Using Excel
In this webinar presented by Apra Carolinas, Steve Grimes, Director of Development Analytics and Strategy at Jazz at Lincoln Center, will demystify and simplify the process of creating an engagement score for your organization. Steve will review the organizational factors needed before one considers creating an engagement score and instruct on the analytical processes to aid in creating scores using Excel. This event is free for ApraGNY members!

Click here to register!

Thursday, November 14th, 2019
6:00 pm - 9:30 pm
New York Women’s Foundation 25th Anniversary Neighborhood Dinner
NYWF’s annual Neighborhood Dinner celebrates the the diverse cultures in New York City and the courageous leaders that are working to make their communities a better place for all. This year, five women will receive awards in recognition of service to their communities and achievements in their professional fields.

To purchase tickets and learn more about the honorees, click here.

Sunday, March 29th - Tuesday, March 31st
8:00 am - 7:30 pm
The world’s largest conference for fundraising professionals returns to the east coast in 2020! The Baltimore Convention Center in Baltimore, MD will host over 100 sector-shifting sessions covering the most important topics in fundraising and countless ways to grow your network. This year’s keynote speakers are chef José Andrés and author/TV host Zainab Salbi.

Click here to register!

Friday, June 5th, 2020
8:00 am - 5:00 pm
National Fundraising Day
Join the Association of Fundraising Professionals for a full day event with different seminars taking a deeper dive into your specialty or explore a new one. Hear from philanthropy experts from around the country.

Registration is open now!

Latest News

With nearly 2,000 attendees Fundraising Day 2019 is A Success!

Research Track Co-Chairs George Hartman and Poonam Prasad want to send a big THANK YOU to all of our attendees!
Research Track speaker handouts are available on
the FRDNY website.
Also check out this article about Sree Sreenivasan’s session written by The NonProfit Times.

The widely-requested Recording: 

Charitable giving in the United States has been on the decline since the 2008 economic crisis. Though giving in dollars is increasing, the number of Americans that donate and volunteer is dropping at a significant rate. Want to learn more? Check out the Morning and Afternoon session live-streamed recordings of the the Panel Discussion at The Foundation Center The Future of Philanthropy: Thriving in a World of Change.

Breaking News from Sinop Kale Excavations:

Exciting developments in the last few months have brought Sinop Kale Excavations several steps closer to uncovering the magnificent center of the Classical city of Sinope on the Black Sea coast of north central Turkey. Check out the project's Facebook page here for more information!


research & strategy Development

PCR uses its expertise in research and strategy development from crafting solicitation strategies to maximize ask levels and identify the best people to make the approach to setting up and building major gift programs, capital and special campaigns, and design and implement fund-raising programs for new nonprofits.
Read more +


PCR conducts audits of research departments and development offices to determine if current staffing levels, skills, organizational structures and resources are maximizing the organization’s revenues and are adequate for a capital campaign. 
Read more +

staff & board training

The firm provides training to an organization’s staff to improve the scope and reliability of information discovered. This includes making recommendations on the use of new resources, such as database screening, and other online research services. 
Read more +

Case Studies


PCR was hired to ramp up the organization’s individual giving program by assessing its research needs and providing counsel on all aspects of the program. 
Read more +


PCR was hired to conduct an audit of the development department’s research operations to assess its readiness to support fundraising efforts for an upcoming capital campaign. 
Read more +

Sinop kale excavations, turkey

PCR was hired to design and implement a fund-raising program to raise private funds for an archaeological excavation in Turkey, co-directed by two American archaeologists. 
Read more +