Useful Resources
FUNDRAISING REFERENCES
10 Fundraising Tips for 2025-26 by Prasad Consulting & Research, 2025
The Million Dollar List, the Indiana University Lilly Family School of Philanthropy, compiles and documents publicly announced gifts of $1 million or more
The Foundation Center’s Philanthropy News Digest
Giving USA, an annual report on philanthropy published by the Giving Institute (formerly the American Association of Fund Raising Council)
Columbia University School of Professional Studies, Nonprofit Management
The Donor Pipeline—It Starts with the Invitation List: Turning Guests into Donors
Handout for Fund Raising Day New York 2015 created by:
Deborah MacFarlane Antoine, President and CEO, New York Junior Tennis & Learning
Robin Merle, CFRE, Senior Vice President and Chief Development Officer, Hospital for Special Surgery
Poonam Prasad, Founder and President, Prasad Consulting and Research
Andrea Vakos, Senior Director of Development, Regional Giving, UConn Foundation
Wealth Indicator Resources
Bloomberg Billionaire Index A daily ranking of the worlds richest people
Forbes 400 The ranking of America’s richest people
Forbes List Directory All Forbes ranking lists
The Sunday Times Rich List A ranking of Britain's most affluent individuals and families
The Rich List, Macleans Canada’s 40 wealthiest people
Australia’s Richest 250 The ranking of Australia’s newest billionaires
Crain’s Data Center Crain’s New York Business
Largest Public Companies in the New York Area (2025) Crain’s New York Business
Largest Private Companies in the New York Area (2025) Crain’s New York Business
FINANCIAL ANALYSIS REFERENCES
Startup Funding Stages You Should Know About by Arsalan Sajid, June 17, 2021
Startup Stages
Roslyn’s Basic Intro to Investment Advisers: Private Equity, Venture Capital & Hedge Fund Firms
Roslyn Clarke, Assistant Director of Research at Harvard University
Handout for Fund Raising Day New York 2015
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Aswath Damodaran, a renowned expert in business valuation at NYU’s Stern School of Business
Valuing a Business: It’s not Rocket Science…
Presentation for Fund Raising Day New York 2005
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Net Worth Estimates: Voodoo or Make-Do?
Presentation by Melinda Papowitz for Fund Raising Day New York 2003
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Millar III, Robert G. “How Much is That Donor in Your Records?” Case Currents. September, 1999.
“Poonam is one of America’s leading experts on philanthropy and her advice and counsel is sought by the most important nonprofits in the land. I’ve followed her career and been so impressed by the work she has done for so many top organizations. I’ve also recommended her to nonprofits whenever I’ve had the chance.
When I organized a conference of 75 organizations for which we needed a fundraising expert, we only asked Poonam and she was kind enough to spend several hours helping us. She was a big hit and many of her tips have stuck with me and others. Thanks to her, I’ve spoken twice at Fund Raising Day New York, the biggest one-day conference of the Association of Fundraising Professionals. At the event, it was great to see Poonam’s influence and impact as a board member, fundraising guru and beloved colleague. If you get a chance to work with Poonam, jump at it!“
Sree Sreenivasan
Digital and social media strategist and consultant
Center10 Consulting LLC
New York City
“Naomi Levine* describes Poonam as "... one of the best teachers we have at the Heyman Center for Philanthropy and Fundraising. She is not only an expert in research, but has a charming and effective manner of speaking. She relates beautifully to the students, who like her very much. In substance and in delivery, I classify her as A+" and I could not agree more. Poonam knows the subject of Prospect Research well. She is strategic, approachable, and professional.”
Angeilie Hyman-Robinson
Associate Director, Corporate Education and Tailored Programs
NYU School of Professional Studies
New York City
*Naomi Levine
Former Senior Vice President for External Affairs
Former Chair and Executive Director of the George H. Heyman, Jr. Center for Philanthropy and Fundraising
New York University
New York City
“Thank you, Poonam, for ‘just being you’ and for sharing resources with other track chairs throughout the year – I think it all helped to make for a wonderful conference.”
Lorraine Boreyko
Vice President
Shakin Boreyko Consulting
New York City
International Philanthropy
Walker, Darren. “A New Era of Indian Philanthropy.” Ford Foundation. September 11, 2025.
Asia: A Continent in Perspective
Presentation by Linlin Chen Reid for Fund Raising Day New York 2018
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Prospect RESEARCH REFERENCES
Fact-finding in the era of Social Media and Fake News by Sree Sreenivasan for Fund Raising Day New York 2019
Sree's Top Social Media Tips
6 Google Tricks That Will Turn You Into an Internet Detective
The New York Times, 2019
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Norris, Sean. “School Discovers $1.5M Gift Was Scam—After Spending Funds.” NonProfitPRO. June 9, 2016.
Methven, Jon. “My Night as A Billionaire” The New York Times. September 13, 2012.
Prospect Research: A Primer for Growing Nonprofits,
Cecilia Hogan, Jones & Bartlett, 2008.
Hogan, Cecilia. “Around the Fundraising Campfire. Stories of Dismal Failure, Near Misses, and Great Success.” Searcher Magazine. September 2006.
Fox, Margalit. “Rutherford Aris, 76, Chemical Engineer, Dies.” The New York Times. November 20, 2005
Basics of Individual Research
Handout by David Shanton for Fund Raising Day New York 2002
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