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“What You Need to Know about Your Best (and Future) Friends”

Mutual Concerns of Air and Space Museums Conference
Steven F. Udvar-Hazy Center, Chantilly, Virginia
Monday, March 29, 2:20 – 4:00pm

The process of fundraising is essentially a networking one. Leveraging gifts, especially major ones, entails access to prospect giving history, peer relationships, knowledge of corporate or foundation roles, of close colleagues, hobbies and affiliations, even of family influences. Few institutions actually know the effective reach their governance teams have into funding sources. Such information can be mined on the Internet following disciplined pathways. This session will model search processes through case histories. Participants will receive tools and methodologies for doing extensive research on sites that are both free or are reasonably proprietary.

In addition to offering participants tools and techniques for building a networking database, follow-up strategies, especially those that custom-tailor the cultivation process, will also be discussed. Small museums will be given some extra instruction to be sure they are not under utilizing their best avenues to capital access.

Later Event: May 26