The Association of Development Officers (ADO), Monthly Luncheon
Sam’s of Gedney Way, White Plains NY
Wednesday, February 10, 2010, 11:45am – 12:30pm

The financial turmoil of 2008 and its aftermath have made researching potential donors and prospects more important than ever. As we recover from the Recession of the Rich, what are the basic tools, processes and training that you and your staff need to keep up with your donors and prospects’ changing fortunes?

Poonam Prasad, President of New York City-based consulting firm Prasad Consulting & Research and one of ADO’s most highly-rated speakers, returns to reveal the mysteries of expensive and similar-sounding online wealth identification databases, subscriptions and search engines. Is Googling good enough or must you invest mega dollars to continue bringing in large gifts in today’s challenging environment?