Prasad Consulting & Research



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Fundraising Day New York Conference

  • New York Marriott Marquis 1535 Broadway New York, NY, 10036 United States (map)

Keynote Speaker

Fatima Shama

Executive Director, The Fresh Air Fund

Fatima Shama is the executive director of The Fresh Air Fund, the 140 year-old nonprofit agency that provides free summer experiences for New York City children from low-income communities through summer camps and a host families program in rural and suburban communities along the East Coast and Southern Canada, and provides year-round leadership and educational programs. 

Ms. Shama served in Mayor Michael R. Bloomberg’s administration as the commissioner of the NYC Mayor’s Office of Immigrant Affairs from 2009 through 2013. From 2007 through 2009, she served as Mayor’s senior education policy advisor, and in 2006, when Ms. Shama joined Mayor Bloomberg’s office, she worked on a special initiative on the intersection between health care, language access, and literacy. Immediately after the administration and prior to joining The Fund, Ms. Shama served on the senior team at Maimonides Medical Center in Brooklyn, New York overseeing their External Affairs department and special projects.

Ms. Shama serves as a Trustee on the New York Foundation board, on the Board of Coro Leadership New York, and the New York Immigration Coalition.

What to expect from the Research & Prospect Development Track

8:45 AM  -  10:00 AM Enthusiasts, Strategists, Closers, Oh My: The new Major Donor Archetypes - And Your Prospects You know your donors have deeply personal reasons for giving. They also watch and learn from others. Drawing on verbatim statements from 150+ high-profile donors, we see five inspiring Major Donor Archetypes—five distinct approaches to making an impact—that are influencing all donors today.

10:45 AM  -  12:00 PM Fact-Finding in the Era of Social Media and Fake News Social media has given lots of new tools to fundraisers, but also new problems. This fun, fast-paced session will show you how to do research using social media without getting lost. Get big-picture ideas and practical, hands-on tips on all the major networks including LinkedIn.

2:00 PM  -  3:15 PM Big Data Fundraising Trends from New York Nonprofits Join our renowned speakers as they perform a deep dive into giving data from thousands of nonprofits and millions of donors both nationwide and in the New York metro area.

3:45 PM  -  5:00 PM Persuading and Negotiating for Success: Portfolio Reviews Prospect development has grown beyond the “nerdy folks in the back room” reputation, yet many of us struggle to build collaborative relationships with our front line partners. We will provide communication techniques centered on adding names to portfolios, removing inactive prospects, and assessing prospects to queue up for strategy meetings.

Earlier Event: May 31