Fundraising Day in New York is the premier East Coast conference on philanthropy. This one-day event takes over the Marriott Marquis in Times Square, NYC, bringing together the best and brightest nonprofit professionals from around the world to share their thoughts and advice. For Fundraising Day in New York 2017, Poonam Prasad served as Presenter and Research Track Co-Chair.
Research Track
Track Chairs: George Hartman, Poonam Prasad, and Alison Sommers-Sayre
8:45 AM – 10:00 AM
Smarter Fundraising Using Analytics
Companies everywhere are applying data to improve performance. The nonprofit sector is no exception. This session is for anyone who wants to understand how a data-driven approach strengthens results. It will cover examples of high-impact data-driven projects and provide a simple approach to integrating analytics that any size organization can use.
You'll learn:
How to start and build an analytics function at your organization
Case studies that illustrate the ROI of analytics
Best practices in using analytics and useful tools and techniques
Speakers:
Heather Campbell, Director, Analytics & Data Management, Princeton University;
Jennifer MacCormack, Director, Advancement Analytics, University of Washington
10:45 AM – 12:00 PM
Partnering for Campaign Preparation
A partnership between prospect development and fundraising leadership is critical to any campaign. As NYU anticipates its first comprehensive campaign since 2008, this team will discuss how NYU is using data and analysis to make informed decisions on portfolio management, fundraiser training, volunteer boards, and revenue goals.
You'll learn:
How to gain a better understanding of your prospect pool
The most important components of campaign data preparation
The importance of a two-way collaboration on prospect information
Speakers:
Erin Dodd, Executive Director, Development, Northeast Corridor, Cornell University;
Troy Smith, Executive Director, Prospect Development and Campaign Analytics, New York University
2:00 PM – 3:15 PM
Resources, Tools and Money-saving Tips to Uncover Prospects
Whether you’re a senior executive or new to the nonprofit sector, your job is to increase fundraising and to identify new prospects. You will need research tools and resources to be successful. This live demo will show you the latest time-saving, fee-based resources along with inexpensive alternatives. You’ll also get valuable tips to help you when you’re stumped.
You'll learn:
How to gain a better understanding of your prospect pool
The wide selection of research resources available today; their strengths and pitfalls
Low-cost alternatives to stretch your research budget
Speaker:
Poonam Prasad, Founder and President, Prasad Consulting & Research
3:45 PM – 5:00 PM
Prospect Development Trends
Join current and past presidents of Apra, the association representing prospect development professionals internationally, for a discussion on the current state of prospect development and future trends. This session will highlight how information provided by the prospect development team is critical to fundraising success. Professionals at all career levels will benefit from this discussion.
You'll learn:
The components of prospect development and their role in fundraising
How being a data-driven organization can increase your return on investment
Trends in prospect development that are critical to our profession’s future
Speakers:
Jennifer MacCormack, Director, Advancement Analytics, University of Washington;
Jill Meister, Director of Prospect Research and Management, University of New Hampshire;
Alison Sommers-Sayre, Assistant Vice-President for Development, Information Strategy and Operations, Office of Development, Princeton University