Adjunct Assistant Professor
Introduction to Prospect Research
New York University School of Professional Studies
George H. Heyman Jr. Center for Philanthropy and Fundraising
New York, NY
Wednesdays, November 2 to November 30, 2016
6:30 – 8:30pm
This course teaches students the practical research skills needed for fundraising. It introduces students to assorted research tools, websites, and databases and teaches them to develop targeted research strategies. Within an ethical context, they learn how to obtain information on donors and other funding sources. The course also covers how to summarize research findings and create cultivation and solicitation plans. During this course you will learn how to evaluate a prospect's ability and inclination to give and the basics of data mining, database screening and moves management. Basic understanding of fundraising concepts and practice, skills in internet research, MS Word, and an excellent command of written English required.