Presenter and Research Track Co-Chair
Association of Fundraising Professionals (AFP) Fund Raising Day in New York
The Marriott Marquis, New York, NY
Friday, June 7, 2013 
8:30am – 5:00pm

Fundraising Day New York is the premier east coast conference on philanthropy. This one-day event takes over the Marriott Marquis in Times Square, NYC, bringing together the best and brightest nonprofit professionals from around the world to share their thoughts and advice.

Poonam Prasad's Presentation:
Are The Best Things Online Free? Resources to Identify and Profile Prospects.

Do you need more information about the interests and giving capacity of a prospect you are going to see and wonder who among your core constituents you might target for a major gift or how to prioritize your prospect pool and wish you knew names of more people interested in your type of agency or program or how out how to keep up with the latest news about your top prospects? If so, whether you're fundraising for a small or large shop, this session is for you. During the workshop, we will access real websites to find out information about a living corporate leader who is also a foundation officer and major donor.

You will learn:

• How prospect research can help your organization to maximize donor potential

• Beyond Google: how to recognize good research, and which research tools to invest in

• Tips for maximum efficiency and accuracy