Prasad Consulting & Research

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The Role of Research in Building a Major Gifts Program

Prospect identification, proactive research, electronic screening, peer screening, gift screening, gift capacity rating, moves management and prospect tracking — today’s nonprofit marketplace expects every prospect researcher to be fluent with these processes. How do you apply these skills to help your organization start up or expand an existing major gifts program? This interactive workshop will offer a step-by-step road map that will be helpful to researchers as well as direct mail, annual giving and major gifts staff at all types of nonprofit organizations.