“It is hard for me to put into words just how much you have given to our organization and how grateful we are – not only to be receiving your brilliant research summaries, but also to have you thinking continuously about possible new linkages to potential supporters all over the world, creative event ideas, and ways you make possibilities happen. You are so much more than a consultant to us, Poonam – you are a catalyst for ever-expanding opportunities.”

Eleanor T. Cicerchi
Development Director
The Corning Museum of Glass
Corning, NY

COMPANY PROFILE

Prasad Consulting & Research (PCR) enables nonprofit organizations to maximize their income by raising major and capital gifts. The firm has counseled more than 100 charities throughout the country and around the world, with operating budgets ranging from $50,000 to $2.5 billion.

Our services include research and strategy development, audits of research departments and development offices, and staff training.

PCR is a pioneer in helping organizations craft major donor strategies for individuals and groups with differing cultural values and sensitivities. Projects have included campaigns targeted specifically to African-American, Chinese, Dutch-American, Hispanic, Scandinavian, South Asian, Sephardic, gay and lesbian, elderly, and female populations.

In conducting research, PCR uses a host of premium, fee-based, online databases as well as public records and the firm’s proprietary archives. The firm is not affiliated with any database screening service and is truly independent in recommending research resources and products to clients.

POONAM PRASAD

Poonam Prasad is Founder and President of Prasad Consulting & Research. In the face of drastic government funding cuts to nonprofits in the late 1980s, she established the firm in 1989 to help charities attract private philanthropic dollars to make up for the greatly reduced levels of public support.

Ms. Prasad was previously an investigative reporter and editor, and has over 20 years of experience in advertising, journalism and public relations in India, Jamaica, South Korea, Hong Kong, and the U.S.

Currently Ms. Prasad serves on the board of the Greater New York Chapter of the Association of Fundraising Professionals (AFP) and Women in Development, New York (WID). She also is a member of the Foundation Center’s Consultants Network. In addition, Ms. Prasad is a former member of the international board of the Association of Professional Researchers for Advancement (APRA).

Ms. Prasad is on the faculty of New York University's Center for Philanthropy and Fundraising. She also is a frequent guest lecturer at conferences and seminars hosted by such nonprofit and professional organizations as the American Red Cross, Girl Scouts of the USA, NY-Presbyterian Hospital, Weill-Cornell Medical College, the American Association of Museums (AAM), and the Council for Advancement and Support of Education (CASE).