“With giving by individuals remaining the greatest driver of nonprofit growth, the importance of understanding the capacity and interest of your individual donors and prospects continues to be critical to the success of every type of nonprofit.”

Poonam Prasad
Founder and President

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Poonam Prasad, recipient of AFP's Chamberlain Award

PCR President Poonam Prasad was unanimously voted the NYC Chapter of the Association of Fundraising Professionals' 2024 Ralph E. Chamberlain Award Recipient. The Ralph E. Chamberlain Award is designed to honor an area fundraising professional for a lifetime of service to the fundraising profession and to AFP and the NYC Chapter. Poonam joined an illustrious and impressive group of Ralph E. Chamberlain Awardees.

The award was presented at the AFP-NYC Chapter Annual Meeting on Wednesday, January 24, 2024 from 8:30AM - 11AM, at Scandinavia House, 58 Park Avenue. The program included remarks from the new AFP-NYC Chapter President Craig Shelley. The award presentation and Poonam’s acceptance speech were followed by a panel on the Outlook for 2024 and the Impact on Fundraising. The event concluded with an exclusive performance by Broad Comedy.

poonam prasad on cbs news new york

PCR President Poonam Prasad spoke to Vanessa Murdock of CBS News New York for a segment on Giving Tuesday. Poonam talked about charitable giving trends and provided statistics from the latest Giving USA report, Giving USA 2023: The Annual Report on Philanthropy.

Poonam prasad moderating panel on giving usa findings for wID

Tuesday, September 19, 2023 | 5:30 - 7:30 p.m.
NYU University Development and Alumni Relations
115 5th Ave, New York, NY
Members Only Event

The 2023 Giving USA report revealed several surprising findings and interesting trends. What are the implications of these findings on the philanthropic landscape and fundraising? Please join us as PCR President Poonam Prasad, who serves on the board of the Giving Institute, moderates a conversation on findings and trends from the 2023 Giving USA report. A panel of cross-sector experts and executives will share their reactions to the data and discuss best practices for driving philanthropic success. Panelists will include Kathleen Kearns, SVP, Development and Chief Philanthropy Officer at Montefiore Einstein and Adrienne Brown, Vice President of Development Operations and Services at NPR. 

Giving usa 2023 released!

As a member firm of The Giving Institute, Prasad Consulting & Research is excited to announce the release of Giving USA 2023: The Annual Report on Philanthropy. Giving USA is the longest-running, most comprehensive report on the sources and uses of charitable giving in the United States.

The report is a collaboration by the Giving USA Foundation, a public service initiative of The Giving Institute, and the research team at the Indiana University Lilly Family School of Philanthropy.

research & strategy Development

PCR uses its expertise in research and strategy development from crafting solicitation strategies to maximize ask levels and identify the best people to make the approach to setting up and building major gift programs, capital and special campaigns, and design and implement fund-raising programs for new nonprofits.
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audits

PCR conducts audits of research departments and development offices to determine if current staffing levels, skills, organizational structures and resources are maximizing the organization’s revenues and are adequate for a capital campaign. 
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staff & board training

The firm provides training to an organization’s staff to improve the scope and reliability of information discovered. This includes making recommendations on the use of new resources, such as database screening, and other online research services. 
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americares

PCR was hired to ramp up the organization’s individual giving program by assessing its research needs and providing counsel on all aspects of the program. 
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NEW YORK-PRESBYTERIAN HOSPITAL
& WEILL-CORNELL MEDICAL COLLEGE

PCR was hired to conduct an audit of the development department’s research operations to assess its readiness to support fundraising efforts for an upcoming capital campaign. 
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Sinop kale excavations, turkey

PCR was hired to design and implement a fund-raising program to raise private funds for an archaeological excavation in Turkey, co-directed by two American archaeologists. 
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